A performance marketer, not a sales team.

Started from the ads, not the pitch deck.

I'm Ashish Gupta, the founder of Invert Digital. Before starting Invert, I co-owned and ran campaigns at a digital agency in Delhi NCR. I worked inside the ad accounts every week: building keyword lists, reading search terms, setting up call tracking and rewriting landing pages.

That work is where the case studies on this site come from. A Delhi NCR pipe manufacturer on ₹500 a day, a US law firm paying for junk Display clicks, a Delhi language institute that needed enquiries as organic traffic shrank. Each one taught me the same thing: results come from tracking, patience and weekly attention, not from a bigger retainer.

I started Invert to do that work directly with business owners, without layers in between. You will speak to the person who actually runs your ads.