Create demand with Meta ads that bring real enquiries.
Facebook and Instagram campaigns built for leads, not likes. Lead forms with qualifying questions, click-to-WhatsApp ads and video creative, backed by a properly installed Pixel and Conversions API so Meta learns from real enquiries.
Meta Ads management, built around lead quality.
Meta is brilliant at finding people who did not know they needed you. The work is making sure the leads it finds are worth calling.
Lead forms with qualifying questions
Instant forms with a few well-chosen questions, such as course, budget or timeline, so your team calls people who are actually interested.
Click-to-WhatsApp ads
Ads that open a WhatsApp chat with your team. Fast replies and a clear first message do most of the work here.
Video and image creative
Hooks, scripts and edits briefed for Reels and Stories. We test video against images and let the numbers pick the winner.
Advantage+ where it fits
Meta's automated formats can help once there is conversion data. We use them selectively and compare them against manual campaigns.
Pixel and Conversions API
Browser and server events sent together and de-duplicated, so tracking holds up against ad blockers and iOS limits.
Weekly creative and audience review
We retire tired ads, test new hooks and check lead quality with your team, not just the cost per lead in Ads Manager.
Pick the format that matches how your buyers reply.
The best format depends on whether your buyers prefer to fill a form, chat on WhatsApp or read a page first.
- Instant lead forms: the fastest route to an enquiry, with qualifying questions to filter out casual taps.
- Click-to-WhatsApp: for businesses that close sales in chat, from interiors to local services.
- Traffic to a landing page: optimised for a conversion event on your own page, with Pixel and CAPI tracking.
- Video, Reels and Stories: short vertical video that shows the product, the space or the outcome.
- Retargeting: reminders for people who watched your video or visited your page.
- Advantage+ campaigns: automated audience and placement selection, tested against manual set-ups.
One admission season, two audiences
The client had no creative assets and lead forms only. We wrote separate hooks for the two people involved in the decision.
Safety, career outcomes and the college's reputation.
Course content, campus life and what a law degree opens up.
We tested video and images side by side. Video won, and the best video ads ran at about ₹50 per lead.
What makes Meta leads worth calling.
Cheap leads are easy on Meta. Good leads take a few deliberate choices.
A little friction, on purpose
Lead forms that ask one or two qualifying questions cost slightly more per lead, but save your team from calling people who never meant to enquire.
Creative does the targeting
On Meta, the ad itself decides who responds. We brief a different hook for each decision maker and each property type, course or product line.
Tracking that survives privacy changes
Pixel alone loses events. We add the Conversions API and check event matching in Events Manager, so campaigns keep optimising on real conversions.
New campaigns as batches fill
For seasonal businesses such as admissions, we open and close campaigns as seats fill, instead of letting one tired campaign run on.
Real campaigns on Facebook and Instagram.
Leads are confirmed by the client's own admissions team or sales sheet, not just by Ads Manager.
Women's law college, Delhi NCR
Separate parent and student hooks, video-led lead forms. Helped fill the B.A. LLB and BBA LLB batches in one admission season.
Interior design studio
A new studio with no completed projects to show. We ran video ads for each property type and the leads were confirmed in the client's own sales sheet.
More results
Browse every case study across Google, Meta and app campaigns, filtered by channel or industry.
View all case studiesFrom first hook to booked enquiries.
Audit & angle
We review your offer, your buyers and your existing account, then agree the hooks worth testing.
Pixel & CAPI
Events, domain verification and the Conversions API are set up and checked before any spend.
Creative & forms
Video and image ads, plus lead forms or WhatsApp flows with qualifying questions.
Launch & learn
We let the learning phase finish, then review hooks, placements and lead quality with your team.
Refresh & scale
Fresh creative goes in before ads tire. Budget moves to the campaigns that bring good leads.
Questions about Meta Ads.
If people already search for what you sell, Google Search usually comes first. If you need to create demand, as with admissions, interiors or real estate, Meta tends to work better. Many accounts use both, and the audit will tell you where to start.
We add qualifying questions to lead forms, brief creative that speaks to the right buyer, and review lead quality with your team every month. You see the same lead sheet we do.
The Conversions API sends conversion events from your server to Meta, alongside the browser Pixel. It fills gaps caused by ad blockers and privacy settings, so Meta optimises on more of your real leads. We recommend it for every account.
Lead forms are best when you want a name and phone number to call back. Click-to-WhatsApp suits businesses that close in chat and can reply within minutes. We often test both against each other for the first few weeks.
It helps, but it is not essential. Our college client came with no creative assets. We brief the scripts and shots, and work with whatever photos or phone footage you can capture.
Meta needs enough daily spend to leave the learning phase. For most businesses, ₹15,000 to ₹30,000 a month in ad spend is a sensible start. Our college campaign produced 500+ leads on about ₹45,000 in total. You pay Meta directly.
Find out where your ad budget is leaking.
Share a few details and we'll review your account, landing page and tracking, then send a short plan within 48 hours. No obligation.
- Wasted spend and junk search terms
- Tracking gaps (calls, WhatsApp, forms)
- The right channel mix for your budget