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Case studies

Real campaigns. Real numbers.

Six campaigns across Google Ads and Meta Ads, in six different niches. Every figure comes from the client's own ad account, CallRail log or lead sheet. Click a card to see what we did and what came back.

Google AdsManufacturingDelhi NCR

RCC pipe manufacturer, Delhi NCR

A Delhi NCR RCC pipe manufacturer: 49 leads from relevant searches on a ₹500 daily budget, with an 18.6% conversion rate.

49leads from relevant searches
₹45average cost per click
18.6%conversion rate
₹153cost per lead in the latest week (₹247 blended)

The challenge

A niche B2B product with low search volume, a budget of ₹500 a day and no tracking in place. Every rupee had to go to buyers who were actually searching for RCC pipes.

What we did

  • Researched 35 keywords using Keyword Planner and Semrush
  • Ran Search only. Performance Max was considered and declined for this budget
  • Built a landing page with real factory photos and BIS, CPWD and NBCC approvals near the top
  • Set up GTM and GA4 call, WhatsApp and quote tracking with a 90-day conversion window
  • A/B tested the landing page hero

Results

Over August to September 2026 the campaign produced 49 leads from relevant searches at an average CPC of ₹45 and an 18.6% conversion rate. The blended cost per lead was ₹247, falling to ₹153 in the latest week after the landing-page test. The page scored 96 / 96 / 100 on Lighthouse.

Tools used

Google Ads, Google Keyword Planner, Semrush, Google Tag Manager, GA4, Lighthouse.

Numbers taken from the client's ad account / CallRail / lead sheet. Screenshots available on request.
Google AdsLegalUSA

US immigration law firm

Cost per conversion cut from $50 to $15, with 140 leads and 130+ recorded phone calls.

140leads
130+phone calls recorded in CallRail
$50 → $15cost per conversion
$2.50average cost per click

The challenge

About $2.1k had already been spent between February and April, mostly on Display ads shown on irrelevant sites. There was no conversion tracking, the landing page was slow and the leads that did arrive were junk.

What we did

  • Stopped the Display ads and moved the budget to Search
  • Built a new landing page with conversion-focused changes
  • Set up GA4 and CallRail, with dynamic phone numbers by region
  • Created 4 intent-based ad groups with 23 researched exact-match keywords

Results

140 leads, including 130+ phone calls recorded in CallRail. Cost per conversion fell from $50 to $15 at an average CPC of $2.50.

Tools used

Google Ads, GA4, CallRail, Google Tag Manager.

Numbers taken from the client's ad account / CallRail / lead sheet. Screenshots available on request.
Google AdsEducationDelhi

Language institute, Delhi

900+ leads over 15 months on ₹3.25 lakh of ad spend, about ₹360 per lead.

900+leads over 15 months
₹3.25Ltotal ad spend
~₹360average cost per lead
8landing-page variants tested

The challenge

A Delhi language institute that had grown through SEO for 14 years. As AI answers took a share of organic traffic, it needed paid acquisition to keep admission enquiries steady.

What we did

  • Ran 4 campaigns: Ausbildung, German, Japanese and a general campaign
  • Used exact and phrase match with location targeting
  • Tested 8 landing-page variants
  • Scaled spend up and down with admission season

Results

900+ leads on ₹3.25 lakh of spend over 15 months, roughly ₹360 per lead. The Ausbildung campaign ran at about a 10% conversion rate and ₹364 per conversion.

Tools used

Google Ads, Google Tag Manager, GA4.

Numbers taken from the client's ad account / CallRail / lead sheet. Screenshots available on request.
Meta AdsEducationDelhi NCR

Women's law college, Delhi NCR

500+ qualified admission leads at about ₹60 each, helping fill two batches in one season.

500+qualified leads
~₹60average cost per lead (best video ads ~₹50)
~₹45Ktotal spend
280+more leads from an earlier campaign

The challenge

Admission season for 3 courses, with no creative assets from the college and lead forms as the only conversion path.

What we did

  • Wrote separate hooks for parents and for students
  • Mixed video and image ads, and video performed better
  • Used lead forms with qualifying questions
  • Launched new campaigns as each batch filled

Results

500+ qualified leads on roughly ₹45,000, an average of about ₹60 per lead, with the best video ads near ₹50. An earlier campaign added 280+ leads. The admissions team confirmed the leads turned into visits and admissions, which helped fill the B.A. LLB batch (30) and the BBA LLB batch (25).

Tools used

Meta Ads Manager, Meta Lead Forms, the college's own lead sheet.

Numbers taken from the client's ad account / CallRail / lead sheet. Screenshots available on request.
Meta AdsInterior design

Interior design studio

A new interior design studio with no finished projects, getting qualified leads at about ₹145 each from video ads.

~₹145average cost per lead
5property types covered
0completed projects at launch
Steadyqualified leads, confirmed in the client's sales sheet

The challenge

A brand-new studio with zero completed projects to show. There was no portfolio to build trust, so the ads had to do that work on their own.

What we did

  • Made video ads for each property type: 2 BHK, 3 BHK, 4 BHK, villa and duplex
  • Ran them as Meta lead campaigns
  • Matched enquiries against the client's own sales sheet

Results

A steady stream of qualified leads, confirmed in the client's own sales sheet, at an average of about ₹145 per lead.

Tools used

Meta Ads Manager, Meta Lead Forms, the client's lead sheet.

Numbers taken from the client's ad account / CallRail / lead sheet. Screenshots available on request.
Meta AdsFintech app

Fintech app

99 installs on a ₹3,000 test budget, about ₹30 per install, verified in Play Console.

99app installs
₹3,000test budget
~₹30cost per install
Verifiedagainst Google Play Console

The challenge

A fintech app that wanted to know whether Meta could bring in real installs before committing a larger budget.

What we did

  • Ran a Meta app-install campaign as a small ₹3,000 test
  • Checked the install count against the Google Play Console, not just Ads Manager

Results

99 installs on the ₹3,000 test, about ₹30 per install, verified in Play Console.

Tools used

Meta Ads Manager, Google Play Console.

Numbers taken from the client's ad account / CallRail / lead sheet. Screenshots available on request.
1,500+Leads generated for clients
70%Lower cost per lead (US law firm)
6Industries served
15 moLongest client partnership, still growing
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