Different buyers. Different playbooks.
A factory owner, a parent choosing a college and a homeowner planning an interior do not search or decide the same way. We build each campaign around how your buyer actually finds and chooses.
Where we have done the work.
Pick your industry to see which channels we use, how your buyer's journey usually runs, and the matching case study.
Manufacturing & B2B
Google Search for contractors, builders and procurement teams. Leads that come to you alone.
Education
Admission and course enquiries from Google Search and Meta lead forms, timed to the season.
Legal
High-intent Search campaigns where phone calls are the conversion that matters.
Real estate & interiors
Video-led Meta campaigns that build trust before the first call, backed by Search.
Apps & fintech
Install campaigns checked against the store console, not just the ad platform.
Local services
Call-first Google campaigns for clinics, coaching, repair and other near-me searches.
Leads that come to you, and only you.
On IndiaMART and similar marketplaces, the same enquiry is typically shared with 30–50 sellers, so you are racing a crowd for every buyer. A Google Search campaign sends the buyer to your own landing page, and the enquiry reaches you alone.
- Search-only campaigns on "manufacturer", "price" and "supplier" keywords
- Landing page with BIS, MSME and government approvals near the top
- Call, WhatsApp and quote tracking with a 90-day B2B window
Niches we run Search for
Typical buyer journey
A contractor or procurement manager searches Google for a product and location, compares two or three suppliers on approvals and photos, then calls or sends a WhatsApp message for a quote. Quote requests can take weeks to close, which is why we track on a 90-day window.
What works
- Google Search on high-intent, low-volume keywords, with negatives reviewed weekly
- A dedicated landing page with factory photos and certificates before any form
- Call and WhatsApp tracking so quote requests are counted, not lost
- Remarketing to past visitors once enough traffic builds up
Fill the batch, not just the inbox.
Colleges, institutes and coaching centres run on admission seasons. Spend is scaled up before the season and cut back once seats fill.
What works
- Google Search for course and "near me" queries, split by course
- Meta lead forms with qualifying questions, which keep out casual enquiries
- Separate hooks for parents and for students, with video usually leading
- Landing-page testing across course pages
Typical buyer journey
A student or parent searches or sees an ad, checks the course, fees and reviews, fills a short form, then gets a counsellor call and a campus visit. The decision is often shared between parent and student, so ads speak to both.
Women's law college on Meta
Delhi language institute on Google
Pay for the clients searching right now.
People search for a lawyer when something has already gone wrong or a deadline is close. That makes Search the strongest channel, and the phone call the conversion that counts.
What works
- Google Search grouped by practice area and intent, with exact-match keywords
- CallRail call tracking with recorded calls and region-based numbers
- No Display placements that burn budget on irrelevant sites
- A fast landing page built around one clear action
Typical buyer journey
A search for a specific legal problem, a quick look at two or three firms, then a phone call or consultation request, often the same day. Speed of response decides who wins the case.
Build trust before the first call.
These are high-ticket, high-trust purchases. Buyers need to see the work, the property or the people before they pick up the phone.
What works
- Meta video ads for each property or home type, such as 2, 3 and 4 BHK, villa and duplex
- Lead forms and click-to-WhatsApp for quick, low-friction enquiries
- Google Search for buyers already searching for a designer or project
- Lead sheet matching, so quality is judged by the client's own sales team
Typical buyer journey
A homeowner sees a video, saves it, looks at the studio or developer's profile, and sends an enquiry weeks later. Remarketing keeps the brand in front of them during a long decision.
Installs you can verify.
Ad platforms and app stores often disagree on install counts. We reconcile both, and test on a small budget before scaling.
What works
- Meta app-install campaigns as a low-cost first test
- Google App campaigns and Apple Ads once the first signals are clear
- Store console checks (Google Play Console) alongside platform reports
- In-app events tracked, so we optimise for active users, not just installs
Typical buyer journey
A user sees an ad or search result, taps through to the store listing, installs, then decides within the first sessions whether to complete sign-up. Store listing quality matters as much as the ad.
Be the first call in your area.
Clinics, coaching centres, repair and installation businesses win on proximity and speed. The aim is a ringing phone, not clicks.
What works
- Google Search with location targeting around your service area
- Call ads and call tracking, so every call is counted
- WhatsApp click tracking for customers who prefer to message
- Meta ads for awareness in a tight radius when search volume is thin
Typical buyer journey
A "near me" search, a glance at ratings and distance, then a call or WhatsApp message within minutes. Opening hours, phone number and reviews need to be visible without scrolling.
Find out where your ad budget is leaking.
Share a few details and we'll review your account, landing page and tracking, then send a short plan within 48 hours. No obligation.
- Wasted spend and junk search terms
- Tracking gaps (calls, WhatsApp, forms)
- The right channel mix for your budget