Tracking & analytics
Know which ad brought which lead.
Most ad accounts lose leads they paid for because calls, WhatsApp clicks and offline sales are never tracked. We build the measurement layer first, so every rupee can be traced to a call, form or sale.
The full measurement stack, set up and tested.
Tracking is not a one-time tag install. We set it up, test it against real leads and keep it working.
GA4 setup and audit
Clean GA4 properties with the right events marked as conversions, internal traffic filtered and ad platforms linked.
Google Tag Manager
A tidy GTM container for forms, button clicks, calls and WhatsApp taps, with naming and versioning so changes can be traced.
Google Ads conversion tags
Conversion actions with sensible values and windows, enhanced conversions where suitable, and imports from GA4 only when they are accurate.
Meta Pixel and Conversions API
Browser and server events sent together with deduplication, so Meta sees leads even when browsers block the Pixel.
Call tracking
CallRail with dynamic number insertion, so each visitor sees a number tied to their source, with recordings to check lead quality.
WhatsApp click tracking
Every tap on a WhatsApp button counted as a conversion, tagged by page and campaign, so chat leads stop being invisible.
Offline conversion imports
Closed sales and qualified leads from your CRM or sheet uploaded back to Google and Meta, so campaigns learn from real revenue.
Looker Studio dashboards
One live dashboard of spend, leads, calls, cost per lead and source, in language your team and your boss can read.
Consent and data quality
Consent handling, hashed customer data and regular checks for duplicate or missing events.
From guesses to numbers you can act on.
Good tracking changes decisions: which keywords to cut, which campaigns to scale, and which leads are worth chasing.
- Phone calls tracked by source, campaign and keyword with CallRail
- Form fills, WhatsApp clicks and quote requests tracked as separate conversions
- Longer B2B windows (up to 90 days) so slow decisions still get credit
- Offline outcomes fed back into Google and Meta
- Server-side events for a more complete picture than the browser alone
- A single dashboard that matches your own lead sheet
The path we make visible
This is the structure we build toward. How much of it applies depends on your sales process and CRM.
Tracking that changed the numbers.
Every figure comes from the client's own ad account, CallRail log or lead sheet.
US immigration law firm
No conversion tracking and Display leads from irrelevant sites. We rebuilt around Search intent, added GA4 and CallRail with dynamic numbers by region.
RCC pipe manufacturer, Delhi NCR
A niche B2B product on ₹500 a day. GTM and GA4 tracked calls, WhatsApp clicks and quote requests, with a 90-day window to suit longer B2B decisions.
Five steps from audit to a trusted dashboard.
Audit what exists
We review your GA4, GTM, ad conversions and call setup, and list what is missing or double counted.
Plan the events
We agree what counts as a lead, a qualified lead and a sale, and how each will be tracked.
Build & test
Tags, call tracking and server events are built, then tested with real calls, forms and WhatsApp taps.
Connect
Ad platforms linked, offline conversion imports set up, dashboard built in Looker Studio.
Monitor
Regular checks for broken tags, duplicates and drift, with a short note when something changes.
Tracking, answered.
Usually because calls and WhatsApp are untracked, events are counted twice, or attribution windows differ. We audit each source against your real lead list and fix the gaps.
A call tracking feature that swaps the phone number on your page for a tracking number based on where the visitor came from. It lets you see which campaign or keyword produced each call, and CallRail also records calls so you can check quality.
Yes, we can track every click on a WhatsApp button as a conversion, tagged by page and campaign. Messages inside WhatsApp itself are not visible to ad platforms, so we pair click tracking with a quick check of your chat leads.
A way for your server to send conversion events directly to Meta, alongside the browser Pixel. It recovers events lost to ad blockers and browser limits and is worth setting up for any account spending on Meta.
Yes. We audit what you have first and fix it, rather than rebuilding for the sake of it. You keep full ownership of every account and container.
Find out where your ad budget is leaking.
Share a few details and we'll review your account, landing page and tracking, then send a short plan within 48 hours. No obligation.
- Wasted spend and junk search terms
- Tracking gaps (calls, WhatsApp, forms)
- The right channel mix for your budget