Warm up buyers with video, then bring them back.
YouTube campaigns for businesses that want to be remembered before the buyer is ready to search. In-stream, Shorts and Demand Gen ads, then retargeting for everyone who watched, so video feeds your Search and Meta leads instead of living on its own.
YouTube Ads management, tied back to leads.
Views are easy to buy. We set up YouTube so it supports enquiries you can count.
In-stream ads
Skippable and non-skippable video before and during other videos. We write the first five seconds to earn the watch.
YouTube Shorts
Vertical, fast-paced ads shown between Shorts. Good for reaching younger audiences with a simple, visual message.
Demand Gen campaigns
Image and video ads across YouTube, Discover and Gmail, aimed at people likely to be interested in what you sell.
Remarketing to viewers
People who watched your video are added to audiences, so we can follow up with Search, Display or a direct offer.
Creative guidance
Scripts, hooks and shot lists briefed for your phone or your editor, so you do not need a production studio to start.
Measurement beyond views
We look at view rate, assisted conversions and branded search lift alongside leads, and say plainly what video is and is not doing.
Four ways to use video that earns its budget.
YouTube is managed through Google Ads, so it shares your conversion tracking and audiences with your Search campaigns.
- In-stream awareness: introduce a product or a problem to a defined audience before they start searching.
- Shorts: short vertical video for reach at a low cost per view, with a clear call to action at the end.
- Demand Gen: visual formats that push people towards a form, call or product page.
- Viewer remarketing: a second ad for people who watched most of the first one, with a stronger offer.
A simple funnel
Interests, topics and custom segments built from search terms.
Anyone who watched or visited is saved as an audience.
Follow-up ads and branded searches turn attention into enquiries.
What a good YouTube ad actually looks like.
Most YouTube budgets are lost in the first five seconds. This is the brief we work from.
What usually fails
- Opening with a logo, an intro or "Hello, we are"
- A 90-second brand film with no clear next step
- One video shown to everyone, whatever their stage
- Counting views as the result
What we brief
- A hook in the first five seconds that names the viewer's problem
- One idea per video, with the product or outcome shown on screen
- Captions on, because many people watch without sound
- A single, spoken and on-screen call to action
- Separate cuts for in-stream, Shorts and remarketing
When YouTube is worth adding to the mix.
We do not have a published YouTube case study yet, so here is a straight answer on fit instead.
Good fit
- You already run Search and want more people to know you before they search
- Your product is easier to show than to describe, such as interiors, equipment or courses
- The buying decision is considered and takes time
- You can produce a simple video, even on a phone
Start elsewhere if
- You have no tracking yet, so video's contribution could not be measured
- You need leads this week from a small budget, where Google Search is faster
- You cannot follow up with the people who watch
From script to retargeted leads.
Audience & story
We define who should see the ad and the one problem the video will name.
Script & shoot
A short script, shot list and hook variants, so filming is quick and cheap.
Track & link
Google Ads, GA4 and audience lists linked, with view-based audiences ready to retarget.
Launch & prune
We check placements, view rates and channels each week and exclude the ones that waste budget.
Retarget & report
Viewers see a stronger offer on Search or Meta, and the report ties it back to leads.
Questions about YouTube Ads.
Sometimes, especially with Demand Gen and a clear offer. More often YouTube warms people up and the lead arrives later through Search or a remarketing ad. We track assisted conversions so that contribution is visible.
No. A clear message, good audio and a strong first five seconds matter more than production quality. We write the script and shot list, and you can film on a phone to begin with.
In-stream ads play before or during regular videos, usually in landscape. Shorts ads appear between vertical Shorts. We brief separate cuts for each, because the viewing context is different.
Demand Gen is a Google Ads campaign type that shows video and image ads on YouTube, Discover and Gmail to people likely to be interested in your offer. We use it when there is a clear action to drive, such as a form or call.
We review placement reports every week and exclude channels and topics that do not fit. We also keep audiences tight, so the ad is not shown to anyone and everyone.
Find out where your ad budget is leaking.
Share a few details and we'll review your account, landing page and tracking, then send a short plan within 48 hours. No obligation.
- Wasted spend and junk search terms
- Tracking gaps (calls, WhatsApp, forms)
- The right channel mix for your budget