App marketing · Google, Meta, Apple
Installs you can verify in your own console.
We run app install campaigns on Google, Meta and Apple Ads, and check every number against Play Console or your attribution tool. The goal is users who open the app, not a vanity install count.
App campaigns across every major store channel.
Each channel reaches people at a different moment. We pick the mix from your app, your market and your budget.
Google App campaigns
Ads across Google Search, Google Play, YouTube and Display, built from your text, image and video assets. We manage assets, bids and the in-app event you optimise toward.
Meta app install ads
Facebook and Instagram install campaigns with video-first creative. Strong for reaching new audiences and testing messages quickly on a small budget.
Apple Ads
Ads in the App Store search results for iOS apps. We handle keyword and Search Match structure, custom product pages and brand-term protection.
Play Console and MMP measurement
Installs checked in Play Console and, where used, an attribution tool such as AppsFlyer, Adjust or Branch, so platform numbers and store numbers can be compared.
In-app event tracking
Sign-ups, KYC, first purchase or first deposit sent back to the ad platforms, so campaigns optimise for actions that matter to your business.
Creative and store listing guidance
Video and image assets briefed for each channel, plus feedback on your store listing, since a weak listing wastes good ad traffic.
Start with installs, then move to actions.
A new app needs data before it can be optimised for deeper events. We stage campaigns so budget is not wasted while the platforms learn.
- Test campaigns to find the creative and audience that install cheaply
- Google App campaigns optimised toward in-app events once enough data exists
- Meta install and app-event campaigns with several video concepts
- Apple Ads Search Results campaigns for iOS, with exact-match keyword control
- Re-engagement campaigns for lapsed users
- Weekly check of install quality, not only install cost
Three sources, one number
Where these sources disagree, we investigate rather than quote the more flattering one.
A small test, checked in Play Console.
Every figure comes from the client's own ad account and Play Console.
Five steps from first install to active users.
Audit & goal
We agree what a good user looks like: an install, a sign-up, a first transaction.
Measure first
Play Console, MMP and in-app events are set up and tested before spend starts.
Test small
A modest budget across a few creatives and audiences to find what installs cheaply.
Move to events
Once data builds up, campaigns optimise toward sign-ups or purchases, not installs alone.
Scale & review
Weekly reviews of cost per install, cost per action and retention. Budget follows quality.
App marketing, answered.
Less than most people expect, as long as tracking is right. Our fintech app test ran on ₹3,000 and gave 99 installs, checked in Play Console. Larger budgets are needed to optimise toward in-app events, and we size that in your audit.
Meta is often the quickest place to test creative on a small budget. Google App campaigns cover Search, Play and YouTube and tend to need more data. Apple Ads is the focus for iOS apps. We recommend a starting mix after reviewing your app.
A mobile measurement partner, such as AppsFlyer, Adjust or Branch, attributes installs and in-app events to the campaign that drove them. It is not essential for a first Android test, where Play Console may be enough, but it becomes valuable once you run several channels.
Yes. We send events such as registration or first purchase back to Google and Meta so they optimise toward them. This needs the events to be set up in the app, which we guide your developers on.
Yes. Android campaigns run through Google and Meta, iOS through Apple Ads and Meta, each with its own measurement setup. Apple's privacy rules limit iOS tracking, so we plan around that.
Find out where your ad budget is leaking.
Share a few details and we'll review your account, landing page and tracking, then send a short plan within 48 hours. No obligation.
- Wasted spend and junk search terms
- Tracking gaps (calls, WhatsApp, forms)
- The right channel mix for your budget