Catch buyers at the moment they search.
Google Ads management for businesses that want enquiries, not impressions. We start with Search, where buyers type exactly what they want, keep the keywords tight, review search terms every week and track every call, WhatsApp tap and form.
Everything a Google Ads account needs, done properly.
No auto-pilot, no set-and-forget. Every account gets the same six foundations before we talk about scale.
Keyword research
We build the list from Keyword Planner and Semrush, group it by intent and choose match types deliberately. Our manufacturing case started with 35 researched keywords.
Weekly search-term reviews
We read what people actually typed, add negatives and move winners into exact match. This is where most wasted spend gets stopped.
Call, WhatsApp and form tracking
GA4 and Google Tag Manager, plus CallRail with dynamic numbers where calls matter. A lead that is not counted cannot be optimised.
Landing page alignment
Ads should land on a page that repeats the promise. We review your page, or build a fast one, and test the hero section.
Realistic conversion windows
B2B buyers do not decide in a day. We use a 90-day window so a call that turns into an order three weeks later still credits the right campaign.
Plain-English reporting
Leads, cost per lead and what we changed this week. Your account stays in your name, so you can look at the raw numbers any time.
The right Google format for the job.
Search carries most accounts. The other formats earn a place only when there is a clear reason.
- Search: high-intent keywords such as "manufacturer near me", "price" or "supplier", with tight match types and exact-match winners.
- Performance Max: used once there is enough conversion data and budget for it to learn, and always with a plan to check where it spends.
- Shopping: product feeds and Merchant Centre set-up for stores with a catalogue.
- Display and remarketing: kept to people who already visited, never as a cheap way to buy traffic.
- YouTube: video to warm up buyers, then retarget them on Search. See our YouTube Ads page.
- Call ads: a tap-to-call format for local and service businesses where the phone is the sale.
How a new account is built
Proves demand and gives us clean conversion data.
Brings back people who showed interest.
Added when data and budget justify it.
Only once the lead engine is already working.
Why we choose Search over Performance Max on small budgets.
Performance Max is a good product with a poor fit for a small budget. Here is the honest comparison.
Performance Max on a small budget
- Spreads a few hundred rupees a day across Search, Display, YouTube and more
- Needs plenty of conversions before it learns what a good lead looks like
- Gives you far less control over which searches and placements get your money
- Makes weekly search-term clean-up harder
Search first
- Every rupee goes to someone typing a relevant query
- Keywords, match types and negatives are chosen by a person, then reviewed weekly
- Clean data builds up quickly, so later formats start from evidence
- Our RCC pipe manufacturer case ran Search only on ₹500 a day and declined Performance Max
Two accounts, two different problems.
Every figure comes from the client's own ad account, CallRail log or lead sheet.
RCC pipe manufacturer, Delhi NCR
A niche B2B product, ₹500 a day and no tracking. Search only, 35 researched keywords, a landing page with approvals up top, and call, WhatsApp and quote tracking.
US immigration law firm
Junk Display leads and zero tracking. We stopped Display and rebuilt around Search intent, with 23 exact-match keywords and CallRail call tracking.
More results
See every campaign, including a language institute that produced 900+ leads over 15 months.
View all case studiesFrom account audit to steady leads.
Audit & keyword research
We review your account and site, then research buyer-intent keywords and check what competitors bid on.
Track first
GA4, GTM, call and WhatsApp tracking go live before launch, with a 90-day window for B2B.
Launch Search
Tight ad groups, exact and phrase match, location targeting and a landing page that repeats the ad's promise.
Optimise weekly
Search terms, negatives, bids and ad copy are reviewed every week. Landing-page tests run alongside.
Report & extend
A plain-English report, then we add remarketing or other formats only where the data supports them.
Questions about Google Ads.
On a small budget, Search. It keeps spend on people typing relevant queries and gives you clean data. Performance Max makes sense later, when there are enough conversions and enough budget for it to learn, and we would still monitor where it spends.
We have produced results from ₹500 a day on Search for a niche manufacturer. For most businesses, ₹15,000 to ₹30,000 a month in ad spend is a sensible start. You pay the ad spend directly to Google.
We review the search terms report every week. Irrelevant queries become negative keywords, relevant ones move into tighter match types, and we check placements so spend does not leak into junk sites.
Yes. We set up call, WhatsApp and form events through GTM and GA4, and use CallRail with dynamic numbers where call volume matters. Recorded calls let you hear the lead quality yourself.
Procurement and quote cycles are slow. A buyer may click an ad, leave, then call weeks later. A longer window credits the campaign that started the conversation, so you do not cut the keywords that actually work.
Always. You own the account, the data and the history. We work month to month, so you can leave whenever you like and keep everything.
Find out where your ad budget is leaking.
Share a few details and we'll review your account, landing page and tracking, then send a short plan within 48 hours. No obligation.
- Wasted spend and junk search terms
- Tracking gaps (calls, WhatsApp, forms)
- The right channel mix for your budget