Reach decision makers by title, company and industry.
LinkedIn Ads for B2B services, SaaS and high-ticket sales, where one good lead is worth many clicks. Lead Gen Forms, Sponsored Content, Thought Leader Ads and account-based campaigns, with Insight Tag tracking from the first day.
LinkedIn campaigns built for a small, valuable audience.
LinkedIn costs more per click than Search or Meta, so every part of the set-up has to protect budget.
Lead Gen Forms
In-platform forms pre-filled from the member's profile, so people can enquire without leaving LinkedIn. We keep them short and test the offer behind them.
Sponsored Content
Single-image, video and document ads in the feed. We lead with a specific problem your buyer recognises, not a company introduction.
Thought Leader Ads
Promote a post from a founder or expert, so the ad arrives as a real person's point of view. Often a good fit for founder-led firms.
ABM and company lists
Upload a list of target companies and reach the right roles inside them. Suited to a short list of accounts you would love to win.
Conversation ads
A message that lands in the inbox with clear buttons for the reader. Useful for event invitations and tightly targeted offers.
Insight Tag and conversions
The LinkedIn Insight Tag on your site, with conversion events for forms and key pages, so you can see which campaigns bring qualified leads.
Start narrow, then widen what works.
LinkedIn audiences can be small. We would rather test a tight audience properly than spread budget thin.
- Lead generation: Lead Gen Forms attached to a guide, checklist, event or consultation offer.
- Account-based campaigns: matched company lists with ads written for the specific roles inside each account.
- Founder and expert content: Thought Leader Ads built from posts that already earn attention.
- Retargeting: website visitors and video viewers who have already seen your name.
- Event and webinar invites: Conversation ads and forms that pre-fill a registration.
Who you can reach
The skill is not stacking every filter. It is picking the two or three that describe your buyer, and leaving the rest open so the audience is large enough to deliver.
An honest guide to when LinkedIn is worth it.
We have not published a LinkedIn case study yet, so we will not make one up. What we can do is tell you plainly whether LinkedIn suits your business.
LinkedIn is a good fit if
- You sell to businesses, and one customer is worth a lot over time
- Your buyer has a clear job title or sits in a defined industry
- You offer B2B services, SaaS, training, consulting or professional services
- You have a content asset, such as a guide, webinar or case study, worth a click
- Your sales team can follow up within a day
Look at other channels first if
- Buyers are already searching for you, in which case Google Search is usually cheaper
- You sell low-ticket products to consumers
- Your total monthly budget is very small, since LinkedIn typically costs more per lead
- You have no way to tell good leads from poor ones yet
How we make LinkedIn earn its place.
Pair it with Search
LinkedIn creates attention. Google Search catches the people who then look you up. Running both usually beats either alone.
Judge by lead quality
Cost per lead means little if the leads are students or job seekers. We review who actually came through with your sales team every month.
Allow for a longer cycle
B2B decisions take weeks. We track the full path, not only the first form fill, so a slow lead is not mistaken for a bad one.
From audience definition to qualified leads.
Define the buyer
Roles, industries and target companies, written down before any budget is set.
Insight Tag & tracking
The Insight Tag and conversion events go live and are tested before launch.
Offer & creative
One clear offer, ads that name the problem, and a short Lead Gen Form or landing page.
Launch & refine
We watch audience size, delivery and lead quality, and trim what is not working early.
Report & extend
A plain-English report on leads, quality and cost. We widen to ABM or Thought Leader Ads where it helps.
Questions about LinkedIn Ads.
It costs more per click than most platforms, so it suits businesses where a single customer is worth a lot. If your deals are small, we will usually suggest Google Search or Meta first. The free audit will say so plainly.
They are forms that open inside LinkedIn, pre-filled with details from the member's profile such as name, job title and company. People can submit with a couple of taps, and the leads come to you as they arrive.
They let you promote an organic post from a founder, expert or employee as an ad. The post keeps its personal voice, which often feels more credible to B2B buyers than a company-branded ad.
Yes. You can upload a list of target companies and reach selected job roles inside them. This account-based approach works best with a focused list and ads written for those exact roles.
It is a small piece of code, installed through Google Tag Manager, that lets LinkedIn measure conversions on your site and build retargeting audiences. We install it and test the conversion events before launch.
Not yet, and we would rather say so than invent one. Our published results are on Google, Meta and app campaigns. If LinkedIn looks right for you, we will start with a small, well-tracked test.
Find out where your ad budget is leaking.
Share a few details and we'll review your account, landing page and tracking, then send a short plan within 48 hours. No obligation.
- Wasted spend and junk search terms
- Tracking gaps (calls, WhatsApp, forms)
- The right channel mix for your budget